Through its national network of local web channels in 49 markets, Internet Broadcasting Systems (IBS) is leading the convergence of local television news and the Internet. IBS' web channels combine the content of local TV affiliates with a broad range of web services. Through each local affiliates' site on the web, viewers are able to watch the latest breaking news and search for news stories on specific topics.

With its growing network of affiliate television stations, IBS generates more and more video each day. Managing the video for each website was becoming a challenge. IBS needed a mechanism to handle bursts in video traffic resulting from big news stories. To help organize its news websites and to provide searchable video, IBS turned to MediaSite Publisher. Now, IBS automatically indexes and encodes television newscasts, then posts to the web. With the power of searchable video segments, IBS offers its viewers an innovative, interactive news experience.