- Krishna Pendyala to Address Uses and Limits of Streaming Media in Corporate Communications -

San Jose, CA, Dec. 11, 2000 - MediaSite, Inc., the global pioneer in the development of software and applications for converting video into an interactive medium, is pleased to announce that its chief technology officer and vice-chairman will be addressing attendees of Streaming Media West 2000 here on Thursday, Dec. 14.

Krishna Pendyala is part of a business track panel discussion slated for 3:50 p.m. that will focus on "Using Streaming Media to Maximize the Effectiveness of Your Corporate Communications: Understanding Current Applications and Future Directions." Appearing on the panel with Pendyala will be Nick Balletta, senior vice-president and general manager of Enterprise Services at iBEAM; Irwin Hipsman, who heads up business development at Brainshark; and Stan Woodward, vice president of business services at Yahoo!

"With the recent growth in broadband capability and rapid convergence of video with digital technologies, there is no question that streaming media presents significant opportunities for corporate marketing and communications," said Pendyala, who co-founded the Pittsburgh-based company in 1997. "But an equally important point to emphasize is that streaming media is not just another 'cool tool' to have. It needs to fit into the corporate culture and into the workflow. Otherwise, it's useless-no better than another hammer looking for nails."

MediaSite, which will be exhibiting in Booth #1624, is also pleased to announce that Pendyala and Chief Executive Officer Vinay Mehra will be offering on-site presentations at 2 p.m. and 4 p.m. on Tuesday, Dec. 12, and Wednesday, Dec. 13, and at 2 p.m. on Thursday, Dec. 14. Throughout the show, MediaSite will have a number of business partners on hand to demonstrate the MediaSite product line's international capabilities and how they are enhanced through strategic alliances.

About MediaSite, Inc.

MediaSite is the pioneer of enhanced streaming technology tools that transform video into an interactive medium for the Web. Headquartered in Pittsburgh, Pennsylvania, MediaSite is a fast- growing international company with offices throughout the U.S., Asia and Europe. Founded in 1997, MediaSite derived its core technology from a Carnegie Mellon University research effort funded by leading government agencies and private corporations, including Bell Atlantic, Boeing, CNN, Intel and Microsoft. Today, MediaSite has over 100 customers in the media and entertainment, financial services, consumer products, government and advertising industries in the U.S. and abroad. For more information, visit www.mediasite.com.