MEDIASITE INTRODUCES NEW END-TO-END SOLUTION FOR CREATING AND PUBLISHING SEARCHABLE VIDEO ON THE INTERNET

Publisher(TM) Suite 4.0 Offers Video Driven E-Commerce Solutions for Web Sites

PITTSBURGH--(BUSINESS WIRE)--March 27, 2000-- MediaSite, Inc., the pioneer in providing automated video management solutions on the Internet, today introduced a new end-to-end solution for creating and publishing searchable video on the Internet. The company's market-leading technology, MediaSite Publisher(TM) Suite 4.0, provides video driven e-commerce solutions to key industry clients, including Bloomberg, Internet Broadcasting Systems, and CBS affiliates (WCBS, KDKA), by allowing them to automatically create, index, edit, manage, and publish searchable video on their web sites.

Built on the infrastructure that MediaSite has established, Publisher Suite 4.0 includes three tools for content producers: Publisher, Publisher Modules, and MediaSite WebFinder(TM).

MediaSite's new package offers site owners new revenue models by enabling web users to sort through extensive video content and narrow a search to a specific point of interest. This drives more targeted advertising, merchandising, and video syndication opportunities.

``Broadcasters, multinational corporations, academic and government institutions possess valuable video assets that are dormant without the means to make them accessible, searchable and truly interactive to the market,'' said Howard Wactlar, company co-founder and chairman. ``By making video both interactive and searchable, MediaSite provides organizations the ability to access these video assets and turn them into engaging content.''

``Publisher(TM) 4.0 from MediaSite makes video assets as easy to create and find as text and audio have become. This is an exciting time for businesses looking to leverage the Internet's power and global reach,'' said Ben Rotholtz, General Manager of Tools and Systems, RealNetworks, Inc. ``We applaud MediaSite's latest innovations built on our leading standards-based RealSystem G2 media delivery system.''

About MediaSite Publisher(TM) 4.0

MediaSite Publisher(TM) 4.0 offers the first comprehensive packaging of MediaSite's unique capabilities for powering Internet video navigation, including:

• Automated indexing and distributed deployment. Publisher enables a highly efficient method of bringing searchable video from broadcast to web in near real-time. The system works across networks to streamline and automate the process of publishing video indices to designated locations.

• Editing capabilities to optimize segments for quality and accuracy. The Editor feature offers complete control over your content. You can easily modify the video index and metadata before publishing to the Web.

• Simultaneously digitize, encode and index video. Publisher will digitize and encode analog video to various formats including AVI, MPEG, Real Media(TM), and Microsoft Windows Media(TM), while automatically constructing video segments.

MediaSite Publisher(TM) Modules provide additional indexing capabilities to answer specific needs of content providers.

• Auto-Index Module leverages video cues to automatically designate start and end frames of individual segments. With this tool, searchable video is published efficiently and at a lower cost.
• Highlights Index Module uses patented technology to generate an automatic video short or highlight. Users can uniquely navigate information-rich video content and save time by playing the skim, rather than the entire video clip.
• Image Index Module enables users searching for medical, educational and stock footage content to locate similar video images quickly and easily.
• Speech Index Module powers exact and immediate video content retrieval by synchronizing the video images, transcript text and audio track with each other. This module also utilizes leading speech recognition engines to automatically create text for video programming such as broadcast news and live events.  

WebFinder, the leading software powering Internet video navigation, lets users easily search and retrieve the TV news, distance learning and entertainment content they want, when they want it. Using WebFinder, navigating Internet video is easy with multiple ways to search, browse and retrieve content. MediaSite uniquely offers the ability to play video from an exact word or from an image or keyframe within the video stream. Users watch clips using either Real Networks or Microsoft Windows Media players. Additionally, WebFinder's V-commerce (video e-commerce) capability gives users the ability to not only search and preview video, but also purchase video clips and tapes online.

MediaSite demonstrated the new version of Publisher Suite 4.0 at the New York Chapter of the National Academy of Arts & Sciences Television/Internet Conference, ``When Networks Collide,'' earlier this month.

MediaSite, Inc. is a leading provider of infrastructure enabling Internet and broadband video automation--production workflow, video management, searchable and interactive video applications, and video-driven e-commerce. MediaSite's patented technology and tools deliver quantum gains in video search and navigation, helping content producers realize the full e-commerce potential of their video resources. The Company is headquartered in Pittsburgh, Pennsylvania, with offices in New York, Los Angeles, San Francisco and Washington D.C., as well as an international division. Originally part of a Carnegie Mellon University research project, MediaSite was formed in 1997 and clients include: CBS Affiliates (WCBS, KDKA), HealthInfo, Internet Broadcasting Systems (IBS), Ogilvy & Mather, Time Warner Cable (NY1), Turner Entertainment, U.S. Air Force, and Warner Brothers.