PITTSBURGH, PA (March 22, 2000) -- MediaSite, the pioneer in providing automated video management solutions on the Internet, today announced a new strategic alliance with Kamera Interactive Inc. of Stockholm, Sweden, Europe’s leading supplier of syndicated video content for Web use. Kamera will utilize MediaSite’s unique capabilities to create and publish searchable video on the Internet, and the alliance will help MediaSite to expand its growing international business.

Per the agreement, Kamera Interactive and MediaSite will share their respective domestic market resources and expertise to facilitate a complex global expansion process. Kamera Interactive will implement MediaSite’s PublisherÔ 4.0 Suite to create a searchable index of video files for commercial use and syndication. In return, MediaSite will actively seek and refer to Kamera Interactive customers who are interested in purchasing and distributing Kamera's sports-focused content.

"MediaSite is excited to develop a global partnership with Kamera Interactive," said Per Sjofors, vice president and general manager of MediaSite's international business unit. "Both MediaSite and Kamera customers stand to benefit from this win-win agreement. Kamera receives the added value of MediaSite's video navigational products and services while MediaSite gains access to Kamera's extensive content."

Dan Willstrand, president and CEO of Kamera Interactive, expressed his satisfaction with the arrangement, "We see the partnership with MediaSite, an established leader in the U.S. interactive video market, as a key element of our worldwide expansion strategy, and we are looking forward to this mutually rewarding alliance."

MediaSite, Inc. is a leading provider of infrastructure enabling Internet and broadband video automation—production workflow, video management, searchable and interactive video applications, and video-driven e-commerce. MediaSite's patented technology and tools deliver quantum gains in video search and navigation, helping content producers realize the full e-commerce potential of their video resources. The Company is headquartered in Pittsburgh, Pennsylvania, with offices in New York, Los Angeles, San Francisco and Washington D.C., as well as an international division. Originally part of a Carnegie Mellon University research project, MediaSite was formed in 1997 and clients include: CBS Affiliates (WCBS, KDKA), HealthInfo, Internet Broadcasting Systems (IBS), Ogilvy & Mather, Time Warner Cable (NY1), Turner Entertainment, U.S. Air Force, and Warner Brothers.

About Kamera Interactive

Kamera is Europe's leading provider of streaming media content. Kamera's mission is to help content buyers and sellers to find, buy and develop their businesses with streaming media content. Many of their clients’ needs can are serviced through the re-purposing of television content. Kamera also provides production services and cutting edge solutions for creation and distribution of company specific content. Based in Stockholm with offices in Norway and the UK, Kamera has more than 200 clients. Additional information is available at www.kamera.com.

For more information, visit www.mediasite.com.

MediaSite, the MediaSite Digital Library System, MediaSite Logger, MediaSite LoggerPlus, MediaSite Builder, MediaSite BuilderPlus, MediaSite Finder, MediaSpeak Solo, MediaSpeak Chorus, Full-Media Indexing, and "Unlocking the value of video" are trademarks of  MediaSite. All other brands or product names are trademarks or registered trademarks of their respective holders.