New Orleans – NATPE 2000 – (January 25, 2000) - In an ongoing effort to provide video content owners and websites the most effective service, MediaSite announced a strategic alliance with NYC based Advance Media Concepts. NYC based MediaSite content clients will now have local access to indexing services. The deal will allow AMC, a leading digital video encoding facility and web developer, to not only resell MediaSite products, but to also provide indexing and hosting services. AMC will operate as MediaSite’s NYC based interactive video service arm.

Ron Quartararo, VP business development based in NY stated, "This deal will allow us to offer our NY based content providers and website managers same-day-turnaround on digital video indexing and encoding, and allow for same day publishing of video content on the web. It is part of an ongoing expansion of our service offerings to the Internet video community".

Scott Katzenoff, VP sales for AMC added, "The addition of the MediaSite Publisher Suite to our service offering, confirms the fact that our clients are looking for single outsource for indexing and digitizing archival and web-based video. We see the MediaSite alliance as a natural extension of our business".

About MediaSite

MediaSite Inc. is the technology leader in enabling the interactive video economy™. Video content providers increase their revenues and extend their brands by creating searchable and interactive video websites using MediaSite products and professional services. MediaSite offers a total solution through its Publisher Suite™ software to deliver a flexible, automated approach for publishing searchable and interactive video on the Web. Users can easily browse, search and navigate specific video segments and view video summaries faster than real time.

MediaSite's V-commerce™ (Video e-commerce) capabilities offer content providers the ability to convert their content to currency through targeted advertising, syndication, direct sales, and subscription.

MediaSite customers include: Time Warner Cable (NY1), Warner Brothers, CBS Affiliates (WCBS, KDKA), Internet Broadcast Systems, US Air Force, US Holocaust Museum, and HealthInfo. MediaSite solutions are based on patented ISLIP technologies – Integrated Speech, Language and Image Processing – developed in conjunction with Carnegie Mellon University, one of the world's top universities in computer and information sciences.

Advanced Media Concepts is a recognized leader in website design/construction as well as digital video services. Since 1989, AMC has been providing a broad range of multimedia services including corporate presentations, digital encoding services, website development and video on demand services. AMC is located in New York, NY and can be reached via phone at 212.229.1348, via fax at 212.229.1432, via email at amcmedia@interport.net, or via the Internet at www.amcmedia.com.