New York Station WCBS-TV Offers Searchable
News Video on the Web
With MediaSite Video Search, WCBS-TV Viewers Watch the News
They Want - When They Want

NEW YORK - October 5, 1999 - Leading Internet video search company MediaSite Inc. (formerly ISLIP Media) today announced that flagship CBS news station WCBS-TV in New York is offering searchable video news on the web using Branded MediaSite(tm) services. By integrating the most advanced video search technology available on the web, WCBS-TV is giving users the ability to search and watch video clips of the news stories that are of interest to them.

Branded MediaSite services use MediaSite System tools which integrate speech, language and image recognition technology to make video as searchable as text over the Internet. Branded MediaSites allow users to search and view video clips based on video transcripts, keywords or images within the video.

"MediaSite has a complete, automated solution for putting our searchable news video on the web," said Darren Campo, manager, research and new media, CBS Television Stations. "Their Branded MediaSite service handles all of our searchable video processing and hosting today, while giving us the flexibility to bring operations in-house in the future using their searchable video tools."

"We're excited to be working with the CBS flagship station in the largest market in the country to offer users searchable news video," said John Zappa, vice president of marketing, MediaSite, Inc. "Just as text-based search engines allow users to query the Internet for specific topics of interest, our technology lets users search and view WCBS-TV video content on the Internet."

What Searchability Brings to News Websites

MediaSite studies analyzing traffic on the CBS affiliate KDKA-TV2 searchable video website have shown that broadcasters realize a number of measurable benefits by adding searchability to their websites. These benefits include: increased duration spent viewing content, the ability to reach a new and different audience and the ability to reach a captive audience that can lead to additional advertising revenues.

"By adding advanced video search to their site, WCBS is giving viewers an interactive experience with TV news, allowing them to access topics of interest from both past and present newscasts," said Ron Quartararo, vice president of business development, MediaSite.

The Growth of Searchable TV on the Internet

The Internet is an increasingly important medium for customized video news and information delivery. Over 100 million streaming media players (software that allows users to watch video over the Internet) such as RealNetworks RealPlayer and Microsoft Windows Media Player are now installed on desktops with more added daily. With MediaSite's advanced video search capabilities, users can search all of the video content on a website and watch only the video clips that are of interest to them.

About MediaSite, Inc.

MediaSite, Inc. is the leading developer of software, systems and services to create searchable video and audio MediaSites. The company builds custom, Branded MediaSites™, which offer searchable video with V-commerce purchasing. The MediaSite System™ is a core set of software, systems and servers required to develop a superior MediaSite. MediaSite also operates a website (www.mediasite.net) offering a complete, turnkey solution. With MediaSite solutions, video becomes as searchable as text. The unique feature of the MediaSite technical approach is the integrated application of speech recognition, language understanding and image understanding technologies. For more information, visit www.mediasite.com.