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MEDIASITE HIRES TWO TOP
EXECUTIVES FOR
NEWLY CREATED POSTS
PITTSBURGH, PA--July 24, 1999 -- Internet
video search company MediaSite, Inc., the leading supplier of software and services to
create searchable, Web-based video and audio MediaSites, today announced the
addition of two key executives to the management team. John Zappa joins as vice president
of marketing and Howard Affinito joins as vice president and general manager.
John Zappa will have responsibility for the marketing and product development areas of the
company. A seasoned professional with over 15 years of technology marketing, sales and
engineering experience, he was most recently the director of product management for
Serviceware, a leading Internet software company. As director of product management at
Serviceware, he led all planning, positioning and development of new products. While at
Serviceware, he also was the director of marketing, responsible for building the product
management and marketing communications functions within the company. Mr. Zappa has also
held positions at Computer Associates, Management Science Associates and IBM.
"John Zappa possesses in-depth experience in strategic business planning and product
management," saidHoward Wactlar, Co-Founder and Chairman of MediaSite, Inc.
"Johns market-centric approach will help us to deliver superior Internet-based
products and services to a broader set of clients," addedWactlar.
Howard Affinito will have responsibility for managing MediaSite.net as well as the
development of Branded MediaSites. With over 20 years of broadcast and legal
experience, Mr. Affinito was most recently the director of business affairs for CBS
affiliate KDKA-TV, responsible for all station alliances and business strategy, including
the stations relationship with MediaSite. Mr. Affinito was also previously employed
in the CBS/Westinghouse legal department specializing in first amendment, communication,
business, financing and contract law.
"As an executive from the broadcast industry, Howard has a unique understanding of
the business needs of this market," said Wactlar. "We are now relying on his
leadership and business acumen as we continue to develop relationships with leading
content producers in the broadcast news and specialized cable industries," Wactlar
continued.
About MediaSite, Inc.
MediaSite, Inc. is the leading developer of software, systems and services to create
searchable video and audio MediaSites. The company builds custom, Branded MediaSites,
which offer searchable video with V-commerce purchasing. The MediaSite System is a core
set of software, systems and servers required to develop a superior MediaSite. MediaSite
also operates a Web site (www.mediasite.net) offering a complete, turnkey solution. With
MediaSite solutions, video becomes as searchable as text. The unique feature of the
MediaSite technical approach is the integrated application of speech recognition, language
understanding and image understanding technologies. For more information, visit www.mediasite.com.
MediaSite, the MediaSite System, MediaSite
Logger, MediaSite LoggerPlus, MediaSite Builder, MediaSite BuilderPlus,
MediaSite WebFinder, Full-Media Indexing, and "Unlocking the value of video"
are trademarks of MediaSite. All other brands or product names are trademarks or
registered trademarks of their respective holders. |