Oracle8i (tm) Powers MediaSite.net

MediaSite’s MediaSite.net is the First Site to Offer Online Search, Preview and Purchase of Video Stock Footage, News, and Education Content using Oracle8i and Oracle interMedia (tm)

Pittsburgh, PA—April 20, 1999—MediaSite, Inc., the leading developer and supplier of software, systems and services to create searchable, Web-based video and audio Media Sites, today announced integration of Oracle8i (tm), the internet platform for content management, with MediaSite.net (www.mediasite.net). Stock footage, TV news and education content providers are placing their content on MediaSite.net or on their own MediaSite-built Media Sites (video and audio-focused Web sites), gaining increased revenues and branding opportunities.

Cutting-edge MediaSite.net is the first Web site offering search, preview and purchase of online video and audio content and is the only site with searchable stock footage, TV news and education content using the speech, language and images within the content itself, and V-commerce (tm) (video E-commerce) purchasing.

Oracle8i and Oracle interMedia (tm) enhance MediaSite.net’s ability to offer customers advanced Internet and intranet-based Media Sites using an open and scalable solution tuned for the Internet and for multimedia-based delivery. As part of Oracle8i, Oracle interMedia enables companies to store, manage and deliver rich text and documents, images, audio, and video footage in addition to traditional enterprise data.

As the Internet increasingly becomes a multimedia-based medium, video search engines are becoming as necessary as text-based search engines. With over 50 million streaming media players (and more added daily) and the convergence of video content and the Web, technology to find the specific video content you want—when you want it—without having to sort through and play multiple video clips is becoming increasingly important.

"The use of multimedia over the Internet has exploded," said Shari Simon, senior vice president of Alliances and Online Sales at Oracle Corporation. "We designed Oracle8i and Oracle interMedia to manage the rich media content found in internet applications such as MediaSite.net and the Media Sites they build for their customers. Oracle is committed to working with partners such as MediaSite who use the Oracle internet platform for scalable, web-centric solutions."

"Our own MediaSite.net and the Media Sites we build for our customers are pushing the envelope by combining sophisticated streaming media, Web and database server capabilities to make video and audio as searchable as text over the Internet and intranets," said Mark Juliano, president and CEO of MediaSite, Inc. "With Oracle8i and Oracle interMedia, we’re building Media Sites that make Web-based searchable video and audio a reality today."

MediaSite.net Core Technology
The MediaSite System includes creation and search tools as well as the database, video and Web server components necessary to manage, retrieve and play video over Internet and intranet-based Media Sites. The MediaSite System components can be purchased as a complete system or individually, depending upon user requirements.

The MediaSite System includes MediaSite AutoLogger, MediaSite Logger (tm), MediaSite Builder and MediaSite WebFinder (tm) for cataloging, indexing, search and retrieval of video and audio content. Together, Logger and Builder offer the most advanced creation tools available, integrating speech recognition, image recognition and language understanding technologies. MediaSite Web Finder is MediaSite’s leading search and retrieval system.

The MediaSite System also includes the database, video and Web server components necessary to manage, retrieve and play video and audio technologies over the Internet. MediaSite Database Server (tm) is MediaSite’s system for managing metadata, key information extracted from video and audio. MediaSite Video Server (tm) includes RealNetworks or Microsoft NetShow Streaming Media technologies. MediaSite Web Server (tm) contains Web, WebFinder and V-commerce (tm) (video e-commerce) software and hardware.

About Oracle8i and Oracle interMedia
Oracle8i is the internet platform for business innovation. Oracle8i enhances Oracle8TM's industry-leading technology with special features that make it easy to create robust and scalable Internet and corporate intranet applications. Oracle8i also extends Oracle's proven technology leadership in the areas of transaction processing, data warehousing, and high availability to handle the demanding performance, business intelligence, and continuous needs of Internet users.

Oracle interMedia enables Oracle8i to manage text, documents, image, audio and video in an integrated fashion with other enterprise information. With Oracle8i interMedia, media-rich applications gain the level of security, administrative controls, performance and scalability essential for Ecommerce, media asset management and Web publishing.

About MediaSite
MediaSite, Inc. is the leading developer of software, systems and services to create searchable video and audio Media Sites. MediaSite offers the MediaSite System, a core set of software, systems and services required to develop a superior Media Site. With MediaSite's MediaSite System, video becomes as searchable as text. The unique feature of MediaSite's technical approach is the integrated application of speech recognition, language understanding and image understanding technologies based on software components of Carnegie Mellon University's Informedia Digital Video Library Project, an $8 million public-private sponsored research project. MFor more information, visit www.mediasite.com.