MediaSite and Informix Deliver Media Asset Management Solutions
MediaSite Digital Video Library System (TM) to Integrate with Informix Database Technology

Orlando, FL—SIGGRAPH '98—July 21, 1998 —MediaSite, Inc., the leading developer and supplier of integrated solutions for constructing and using network-based, searchable digital video libraries and Informix Corporation (NASDAQ: IFMX), the leading provider of enterprise database-powered solutions, today announced a relationship combining joint sales and marketing which leverages the integration of MediaSite’s industry-leading MediaSite Digital Video Library System with Informix® Dynamic Server (TM) with Universal Data Option (TM).

Now, customers can combine MediaSite’s leading MediaSite System for video and audio asset management with the power and scalability of Informix’s leading database technologies. In addition, MediaSite and Informix plan joint marketing and sales activities to bring this powerful solution to customers across a wide range of industries.

MediaSite and Informix Integration
MediaSite is the leading media asset management solution focused on video and audio. PC or Web-based MediaSite works over corporate networks in concert with Informix Dynamic Server and the Universal Data Option. Informix’s DataBlade technology allows the addition of different media types. With MediaSite and Informix, organizations across a range of industries including news broadcast, feature film production, stock footage houses, advertising, as well as corporations and government agencies, can unlock the value of their video content by using a scalable, network-based system that finally makes video as searchable as text.

"The integration of MediaSite and Informix technologies gives the growing number of users of media asset management systems yet another option in developing a scalable network-based solution to manage the growing amount of video and audio," commented Mark Juliano, president and CEO of   MediaSite. "In addition, Informix database technologies are uniquely tuned to manage video and audio through their flexible DataBlade modules."

"We are pleased to offer our customers integration with ISLIP’s leading solutions for video and audio," said Carolyn Layne, General Manager, Media Business Unit, Informix. "The combination of Informix database and MediaSite video technologies gives customers a powerful solution to their asset management requirements."

About the MediaSite Digital Video Library System
The MediaSite System includes real-time video cataloging with MediaSite Logger (TM), Full-Media Indexing (TM) of archived video with MediaSite Builder (TM) and PC or Web-based search and retrieval with MediaSite Finder (TM). Unlike other media asset management systems that rely on simple annotations or titles for search and retrieval, the MediaSite System enables users to search on the actual video transcript (derived from MediaSpeak (TM) speech recognition and language understanding), and on images such as faces (derived from image understanding), to pinpoint information within the video.

About Informix Dynamic Server
The Informix Dynamic Server (IDS) is the industry leading parallel-everywhere database that delivers the performance, scalability, enterprise manageability, and 24 x7 availability to meet the most demanding challenges facing media asset management, Web content, OLTP and data warehousing customers. IDS, along with its Options, can scale to accommodate thousands of users and terabytes of data on any type of hardware at thousands of distributed locations.

About MediaSite
MediaSite, Inc. is the leading developer and supplier of integrated solutions for constructing and using network-based, searchable digital video libraries. MediaSite offers the MediaSite Digital Library System, a complete set of software and services for developing digital audio and video libraries, including MediaSite Logger, MediaSite Builder, MediaSite Finder, MediaSpeak Solo (TM) and MediaSpeak Chorus (TM). With the MediaSite System, video becomes as searchable as text. The unique feature of MediaSite’s technical approach is the integrated application of speech recognition, language understanding, and image understanding technologies based on software components of Carnegie Mellon University’s Informedia Digital Video Library Project, an $8 million public-private sponsored research project.

About Informix
Informix Corporation, the world's database technology leader, based in Menlo Park, provides innovative database products that assist the world's major corporations to attain competitive advantage. Informix's database servers, application development tools, superior customer service, and strong partnerships enable the company to be at the forefront of major information technology solution areas, including data warehousing, online transaction processing (OLTP), and Web/content management. For more information, visit Informix's Web site at http://www.informix.com.